I'm sure CU ain't all that happy about it. And anyone who respects the integrity of the game SHOULD care.
UCLA barely deserved to field a team this season, so i don't have a dog in this fight. But I know what's right, and I've seen CFB deteriorate every year I've been alive. And it's things like this that make it so. It's just not right, and my opinion has nothing to do with any rivalry with USC.
And until CFB has a real playoff, like they do in every other level of CFB, clusterfucks like this will continue to happen. It's not based on anything other than money.