than the Rose Bowl....and you can't win the Conference, without winning the South.
The Rose Bowl isn't the goal anymore....unless it's part of the Plus1.
Rose Bowl was not the goal for 2016.
In 2017-2018, the Rose Bowl is one of the Semi games...so that's the goal.
In 2018-2019 & 2019-2020, the Rose Bowl isn't a part of the Plus1, so it's NOT the goal. Winning the South, and giving youself a chance to win the Conference, which could get you in the Plus1 is more important than the Rose Bowl.