There were more than a few Husky fans (myself included) that subconsciously wouldn't have minded (too much) if UW was passed over by Michigan/Penn St/Whomever for the CFP. We knew we would finish no higher than 4th, which meant traveling to Atlanta (Phoenix wouldn't have been as bad). I just couldn't swing it.
Traveling to LA from the Seattle area (heck, most anywhere from the west coast) during a time when it easy to take time off is just so simple and cost effective. Joining in the festivities the days leading up to the game and being a part of the game day pagentry of the Rose Bowl is a great and fun experince.