UCLA to announce Sanrio licensing deal

By: malapert

Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, is expected to announce a new endorsement deal with UCLA The global lifestyle brand continues to enjoy a timeless, multi-generational appeal through the enduring popularity of their most beloved character, Hello Kitty and many more Sanrio characters. The agreement is expected to  reinforce Sanrio's strategy to broaden its product offering while delivering unique designs and products that cater to specific segments of Sanrio's broad  sparkly fan base. 


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