Interesting response from Unilever re Digital Ads

By: PasadenaTrojan



Just pulling out completely til EOY?  Silicon Valley cant be celebrating this right? This is a highly intelligent long term decision IMO. 

 

Unilever is backing away from digital advertising:

UNILEVER – The complexities of the current cultural landscape have placed a renewed responsibility on brands to learn, respond and act to drive a trusted and safe digital ecosystem.

Given our Responsibility Framework and the polarized atmosphere in the U.S., we have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S. Continuing to advertise on these platforms at this time would not add value to people and society. We will be monitoring ongoing and will revisit our current position if necessary. (read more)

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