Interesting. KC Miami game had by far the fewest viewers even though it was in prime time. yet folks see this as a win for streaming. Peacock already had 30 million subscribers. And another 3-4 million saw is free in the Miami and KC markets. So how many of the 23 million were NEW Peacock people? I am sure they know but can't be that many. If I had to guerss I would say 10 million existing Peacock people watched, 3-4 million free TV markets watched, and about 8 million or so people signed up temporarily or permanently for peacock. I suppose getting 8 million customers and all that free pub in one event or day makes it worth it. $110 million. That's what, about $15 a customer.
I would have watched it if they'd sent me $15
NFL made a mistake going "Peacock+ only"