yeah, that makes no sense. having it at the Rose Bowl would have made it more fun for the fans.
Alternate site: The Pasadena McDonalds gets overrun with Bruin fans on game day, they all have coupons too. The parking lot is kinda small but would probably work real fine.
Why the Hell would they hold Gameday 30 miles from the game? I'd like to see the Venn Diagram of (1) people at Gameday and (2) people at the game.