Bloomberg reports $400,000,000 at risk. If their ads are at risk so are the bowl dollars. If the bowl dollars are at risk doesnt that then flow through to CFB conferences and then to schools.
https://www.zerohedge.com/markets/400-million-ad-revenue-risk-espn-college-football-bowl-games-risk-cancellation-due-covid
"As one headline after another breaks that the new Omicron Covid variant looks more and more like the common cold, businesses still have very serious amounts of money at risk thanks to overbearing "Covid protocols" being forced down everyone's throat (and up their noses).
The latest example is Disney's ESPN, which has as much as $400 million in college football playoff advertising at risk hanging in the balance of a series of Covid tests, which will ultimately determine which College Football Bowl Games will be played and which will be cancelled."
Ain’t that a b*tch.