The poison of pride.
PAC believed they knew better than the schools they served and better than their financial caretakers, the networks who WANTED to pay larger and larger bills for access to great and not mediocre product/franchises.
The PAC committed suicide when they pridefully told Texas that they had to share (read contribute) Longhorn Network revenue ($15mm/yr from ESPN) with the PAC . When they should have said; "no problem. You can keep your network, as long as you help our other member programs set up their networks with ESPN".
Think of it this way, Texas was trying to maximize their NIL value and the PAC wanted Texas to share the NIL value they had worked so hard to achieve with schools that were doing literally NOTHING to build and maximize their NIL value, (Cal *cough )
The PAC could have then rolled up all the individual networks after a decade or so and repackaged them as the PAC Network to ESPN, CBS, whomever. And THEN redistributed the revenue after maximizing the value of its properties/schools, especially the most valuable ones such as SC, Texas, and OU.
This was shortly after the PAC poisoned their own well by failing to defend USC from the NCAA during an agent tampering witchhunt which was the first (and last) of its kind in NCAA history. They were ok with the NCAA giving their most valuable franchise the modern death penalty, damaging the value of its franchise for almost two decades. "I know USC is down, but ESPN you should still pay us the same as the B1G and SEC even though none of our programs have the NIL value present in their top programs"
(Not that the SC administration did much better than the PAC, but they did learn their lesson)
See the patten? Do not build or protect the value of your franchise and don't respect the value of others.
That demand for the Longhorn Network killed a deal that would have added Texas, OU, Texas Tech and Oklahoma State to the PAC in what would have been a clear move to making the Conference of Champions into a budding super conference. They could have then easily rolled up A&M and Mizzou. A&M almost followed Colorado to the PAC as it was, after Nebraska broke for the B1G, but the PAC screwed that one up too.
The only franchise they culled from the Big 12 was Colorado. THINK ABOUT THAT.
The Big 12 was ripe for the picking and the PAC takes home Colorado.
Not Texas, not OU, not Nebraska, not even A&M with their fabulous alumni network and research facilities.
I guess Utah more than makes up for all of that.
That's how close the PAC came to being a conference every bit as dominant as the SEC, if not more so.
Over just a year or two the pipedream was destroyed by PAC pride.
The PAC even tried to model the PAC Network after the Longhorn Network, no lie.
Except the morons partnered with Comcast and not ESPN.
Pure genius.
The PAC took a long drink from their poisoned well and laughed it off by claiming they didn't need 16 or 18 teams to increase the value of their franchise.
They didn't need ESPN.
You know, just like they didn't need USC to be their flagship program anymore.
They knew some Oregon rube could buy his way to the playoffs and offset decades of winning traditions at other schools within the PAC that had been damaged in one way or another by PAC failure to act to protect and upgrade their value.
E.g., look at all the PAC franchises that can claim nattys and those that cant. It should make you sick to realize the PAC has only impeded their competiveness and value.
The PAC has far more chutzpah than hubris.
It was a slow acting poison, but you know what happened next.
The truth is that no one needs the PAC
a conference that doesn't look after the best interests of its members and hasn't for a long time.
rant off
since the poison wasn't working fast enough
PAC leadership decided to put their members behind a paywall
Don't think it would have mattered. Texas has a history of wrecking conferences w their greed, and would have become clear very quickly that the sec was a better choice. It would have all ended the same way.
Nice post for a jap. I'm a chinaman.
Oh, Jeezus Christmas...more "poor USC got screwed over!" How much longer are you clowns going to be playing that tune? Pathetic.
Yes, good writing and some solid points here. The pac-10/12 was fraught with poor foresight and poor leadership for the most part. (BTW Oregon didn't "buy" their way into the playoffs - it was earned through coaching....see below for the delicious irony of a USC fan misplacing the value of coaching here.)
Unfortunately you exited stage left when you brought up the tired excuse that USC was handed a "death penalty" by the NCAA. And then blaming the rest of the conference for not supporting poor lil' SC.
Sure, the resultant schollie limit didn't help. But the death penalty was mostly internally produced, specifically from hiring sub-par coaches from Carroll's tree rather than going outside the organization in choosing a coach as USC originally did with Carroll and now has done with Riley. See the difference a coach makes?
Any blame should fall squarely on the USC AD's shoulders as much as anywhere else. Indeed I'd say it's USC's arrogance in thinking that only a Man of Troy would be the best option for head coach that really brought about your downfall.
As I've said on here for years, Pee Wee Herman (God rest his soul) could recruit Top 5 classes to USC. You still landed top 5 classes and were #1 in the p12 in recruiting most of those years, but still couldn't win. It's better coaching that you needed to get back to where you were in the good ol' days with Carroll.
You Trojans are finally mostly there now with superb coaching (at least on the offensive side). The best part is there are no excuses left, and a 12th championship should absolutely be on its way to you in the next 1-3 seasons.
If not, I'm waiting with baited breath to hear the excuses this time around.... 😉
You wrote this? Are you a writer by trade? You could sell this and be picked up by a sports publication, maybe something like Outkick the Coverage. That's the best summation of recent history of the conference I've read.
Good post.... listening to a live stream right now where the host (well respected media guy) is saying the #1 reason the Pac is going down is because they decided and signed off on equal rev sharing (guess who got screwed on that one). And this is an East Coast guy who lives and attended school back there.