Over the last year, simultaneous with our preparation for the Big Ten, our administration has prioritized developing our NIL operations to ensure USC becomes THE premier destination for student-athletes in the Name, Image, and Likeness era.
Our partnership with House of Victory, the official collective of USC Athletics, has never been stronger, and we truly believe no collective in the country has enhanced its profile, operations, and results more in the past year than HOV. For the 2023-2024 academic year, HOV exceeded all its fundraising goals, and our donors stepped up to help us more than double our total funds from the previous year, putting USC in the upper tier of NIL collective support nationally. We are extremely proud of its growth and for the generosity and support from Trojans everywhere.
As our goals continue to grow in this evolving space, we have another critical year related to NIL support ahead, but we are excited about our progress and committed to another successful year in 2024-25. To help support our student-athletes further, consider giving to House of Victory.
Combining the generous support of our fanbase, the reach of the USC Athletics brand, the work of our Department and partners, and the power of the second-largest media market in the country, we are confident we will make USC the place to be for student-athletes seeking to maximize their NIL opportunities
https://www.youtube.com/watch?v=wWBiLeVy45k
Upper tier is not on top
Doubling funds when working from a small base isn’t hard.
Relationship has never been stronger. Well maybe it sucked to begin with and really I don’t care about all the good feelings. Good feelings don’t get 6’4 nose tackles who weigh 3 bills and move like a panther.
I remain unimpressed and won’t change until I see too 5 stars sitting w usc and sticking. And not heading to Oregon Ohio state Notre dame or returning to their homeland of Georgia.
Think that covers it. Imo so far Jen is a fraud