I watched todays episode of Locked on Big Ten. Interesting they provided a list of schools by spend (excluding private schools) and I question the accuracy of the data based on all the speculation here and elsewhere of what teams spent. According to this, Texas, not Ohio State spent the most at 22.2 million this current year. Ohio State was 2 at 20.2 million, MIchigan 6 @ 16.3, Penn St, Indiana and Michigan St 11 - 13 all in the 13 million range. Oregon came in at 19 spending ~ 10.6, a million to million.3 above Iowa, UW and Illinois.
Curious if there is any difference how these totals are tracked for incoming high school athletes vs. transfer portal athletes. Also wonder how future consideration perks get valued on something like a kid who is promised say to help design them a shoe or some other promise like that.
Coliseum was pretty full all year, and away games like Maryland were also full because of SC.
SC is still a brand but dammm let’s win some big games.
While I can fully see Texas spending that amount of coin, there's no way Oregon was only 19 on that list. Hell, they just stole Pregnon from USC when USC was offering 1.2M to keep him. Oregon went way beyond 10.6M and was probably neck in neck with Texas. Without consistently reliable data, there's no way to analyse this situation satisfactorily.
Per that article it was referencing, the rankings go as follows with UW spending around 9.6
Texas
OSU
LSU
GA
A&M
MICH
ALA
FLA
Clem
OK
Penn St
IND
Mich St
UVA
TENN
AUB
ARK
Kentucky
OR
FSU
Iowa
S Carolina
Louisville
UW
Per this Board, USC has no fan support for NIL and very limited $$ for Riley to be competitive. If you've been to a game recently in a 1/2 empty coliseum or on campus with the zips and the arabs protesting Israel, you know why.