Evidently, he utterly bungled questions about the status of media deal.
"A few big stories dominated Pac-12 media day. The biggest story, whether anyone likes it or not, was Pac-12 Commissioner George Kliavkoff doing a relatively poor job of handling the topic national writers and commentators were primarily interested in: the Pac-12’s media rights negotiations. Kliavkoff’s remarks suggested that the Pac-12 had arrived at a deal or was extremely close to nailing down a deal. When pressed to clarify his remarks, Kliavkoff said no one should read too much into them.
Kliavkoff perpetuated the story and added to the lingering sense of uncertainty in the conference, instead of finding a middle-ground way to say that progress had been made in negotations, but not enough to have a fully-finalized deal."
Poor leadership is a pac tradition, going all the way back to Tom Hansen.
USC should have listened to McKay and split this popsicle stand back in the 70s.