Basically all the Linear TV offers were around 10/ mil yr . No one wanted PAC or cared. But at $10 mil, they could make some money
Apples offer was around $23 mil. But required the PAC to provide all production costs through its Network. Basically reducing the payout to $17 mil each. Oh, then how many are buying Apple plus and the PAC add on ?
Ducks/ UW would have left to big 12 if Big ten didn't offer half. So they did.