The money arms race for both usc and big ten. And for usc a giant middle finger to the conference for putting them on the altar of sacrifice in 2010 when many schools since have done far worse, had their conference protect them and go to bat for them. Pac gleefully stood to the side while the ncaa shredded their marquee program and USC has not forgotten. Fans for years have wanted to stick it to the pac and now they have
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