What Happens When Fox/ESPN Run Out of Money?

I keep reading how more and more people cut the cord from cable every year.

I keep reading that the key demographic doesn't watch much TV anymore.

I keep reading media companies are losing billions and billions and billions.

I keep reading that streaming services are losing billions and billions and billions.

Even over the air broadcast tv which almost half the country still watches, viewership is down.

I have no idea how businesses can keep losing money every year. I remember the dot com crash where everyone kept investing in companies that lose money. I remember the housing crash where people bought houses they couldn't afford. Crypto without a block chain? Really?

They keep making electric cars that no one wants to buy and losing billions. Only half of americans own a garage to charge it , and besides the electrical grid can't handle any more drain. Yet they plan on just making more of them.

Gubment keeps printing money. People can't afford groceries. credit card rates at 22 percent. etc. etc. etc. etc. yet people keep voting for it.

I have no idea how any of this shakes out. sc

Could be a streaming world, or it could go the way of the nba. The nba saw drastically reduced ratings - 2.5mm per prime time game in 2010 - 2011 to 1.6MM last season. More people are catching highlights on YouTube.

If streaming, it's youtubetv apple or amazon and all three are willing to spend. If it's highlights only, we'll then the money dries up.

Probably some sort of pay-per-view, like renting a movie on Amazon. Then when that fails, people might just finally say fuck it and start reading books again.

Honestly, I really don't know. Good question, though, because they inexplicably never seem to have enough money, do they?