Not the ads being run. They are pushing the heck out of Model and Micholob Light and Ultra. Building the other brands and allowing Bud Light to be the Sacrificial lamb.
Smart. They'd already paid for the slots. Just slide other ads in. Build volume for brands you still own.
It's what I'd do.
Java, did you ban DECLEATER again?
Only problem with that is many folks got the listing of all the brands Bud makes and has left them all. The list of brands including craft beers they bought up was posted within days of the boycotts..